Vaccine Preventable Encephalitis Campaign

World Immunization Week 2024


Campaign Summary

Our vaccine-preventable encephalitis campaign ran during World Immunization Week 2024: 24th - 30th April.

We focussed on five forms of vaccine-preventable encephalitis: Japanese encephalitis (JE), Tick-borne encephalitis (TBE), Influenza virus encephalitis, Varicella-zoster virus encephalitis (VZV) and encephalitis caused by measles, mumps and rubella (MMR).

We developed a range of resources including a vaccine-based animation, case study videos, vaccine infographic and disease-specific factsheets. These were shared during our media
and PR campaign with 58 pieces of coverage across media outlets with a combined viewership of over 700 million.

The campaign also shared the UK's premiere of the film A Shot in the Arm, exploring vaccine hesitancy post-pandemic, welcoming policy makers and key opinion leaders. Finally, we launched a vaccine-preventable encephalitis webinar focussed on these five types of vaccine-preventable encephalitis welcoming 114 attendees from 40 countries.

Dr Ava Easton & Calum Goodwin
Chief Executive & Head of Partnerships

Vaccine Preventable Encephalitis Campaign 2024

Encephalitis International’s vaccine-prevention campaign aimed to raise both public and healthcare professional’s understanding of five key vaccine-preventable encephalitides and the vaccines protecting against them: Japanese encephalitis (JE), Tick-borne encephalitis (TBE), Influenza virus encephalitis, Varicella-zoster virus (VZV) encephalitis and encephalitis caused by measles, mumps, rubella (MMR)

Summary

58

Pieces of Coverage

Total number of online, offline and social clips in this report

1.62M

Estimated Views

Prediction of lifetime views of coverage, based on audience reach & engagement rate on social

720M

Audience

Combined total of publication-wide audience figures for all outlets featuring coverage

1.72K

Engagements

Combined total of likes, comments and shares on social media platforms

43

Online Pieces

Amount of coverage published on websites, blogs and online outlets

19

Coverage that links

How many items of coverage contain at least 1 backlink to the website(s) you're promoting.

28

Links from Coverage

Total number of backlinks found across all the coverage.

Coverage Overview

VZV - Chicken Pox Coverage

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Measles Coverage

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Tick Borne Encephalitis Coverage

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Influenza / Japanese Encephalitis / Other

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